National Association of Realtors | e-PRO®

Why Earn Your e-PRO®

FUTURE-PROOF YOUR BUSINESS

Technology has transformed how clients move through the real estate process—and forward-thinking agents understand the importance of keeping up. From lead generation and top-of-mind marketing tactics to client communication, data management, and post-transaction follow-ups, staying ahead requires embracing online tools and strategies that keep your business competitive in a digital-first world.

Whether you’re looking to grow your business, improve client trust, or simplify your workflows, the e-PRO® certification equips you with tools that make your business smarter, safer, and ready for what’s next. Our newly revised curriculum shows you how to:

01

Create a Powerful Online Presence

Build a professional, engaging online presence that attracts clients by mastering website optimization, content creation, and the use of effective keywords to drive traffic and generate leads.
Young real estate agent recording a podcast with his phone
Young happy business woman working with tablet in office
02

Develop a Targeted Social Media Strategy

Learn how to focus your social media efforts, develop sustainable content, and utilize popular platforms to connect with clients and expand your digital reach.
03

Enhance Lead Generation and Client Management

Gain strategies for generating and converting leads using tools like Search Engine Optimization (SEO), online advertising, email campaigns, and CRM platforms to nurture client relationships.
Real estate agent with happy new homeowners
04

Protect Client Data and Ensure Online Security

Understand data privacy principles, identify security threats, and implement safeguards to protect sensitive client information, ensuring trust in every transaction.

Member Benefits

Use of e-PRO® logo and name

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Listing in the e-PRO® directory & differentiation on nar.realtor and realtor.com®

Personalizable marketing materials & press release

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Quarterly e-newsletter

Access to the e-PRO® networking & referral Facebook group

After the initial application fee is paid, there are no annual certification dues, although you must maintain membership in NAR to use e-PRO®.

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