NAR's two-day e-PRO^® certification program helps REALTORS^® master the advanced digital marketing techniques of today. With the e-PRO^® certification, REALTORS^® increase their ability to reach customers, expand their capabilities, and build trust by safeguarding client information.

Coursework is offered as a two-day program, which can be taken online or in-person.

Key takeaways from each day include:

Part 1:

• How to maximize your web presence
• High-level digital marketing theory and practical implementation of tactics
• Lead lifecycle, from lead capture to nurturing and management using CRM technology
• Applying these methodologies to create a healthy business development funnel
• New and emerging digital formats and software that support online marketing and client communication
• Using cloud computing tools to operate a virtual office
• How to utilize social networks such as Facebook, Twitter, LinkedIn, Instagram, and more to connect with clients and drive more business

Part 2:

• The importance of data privacy and security for your business and clients
• How to identify risk factors both internally and with external vendors/service providers
• An overview of state and local data privacy and security laws set forth by local governments and the Federal Trade Commission
• Building a foundation for a data security program to implement in your business and everyday life
• How to manage a data breach while following laws and informing those who may have been impacted with care

Start earning your e-PRO^® certification. Search for an online or in-person course near you today!