e-PRO® Course Overview | NAR e-PRO®

e-PRO® Course Overview

How to Get Certified

e-PRO® Course Overview

NAR's two-day e-PRO® certification program helps REALTORS® master the advanced digital marketing techniques of today. With the e-PRO® certification, REALTORS® increase their ability to reach customers, expand their capabilities, and build trust by safeguarding client information.

Coursework is offered as a two-day program, which can be taken online or in-person.

Key takeaways from each day include:

Part 1:

  • How to maximize your web presence
  • High-level digital marketing theory and practical implementation of tactics
  • Lead lifecycle, from lead capture to nurturing and management using CRM technology
  • Applying these methodologies to create a healthy business development funnel
  • New and emerging digital formats and software that support online marketing and client communication
  • Using cloud computing tools to operate a virtual office
  • How to utilize social networks such as Facebook, Twitter, LinkedIn, Instagram, and more to connect with clients and drive more business

Part 2:

  • The importance of data privacy and security for your business and clients
  • How to identify risk factors both internally and with external vendors/service providers
  • An overview of state and local data privacy and security laws set forth by local governments and the Federal Trade Commission
  • Building a foundation for a data security program to implement in your business and everyday life
  • How to manage a data breach while following laws and informing those who may have been impacted with care

Start earning your e-PRO® certification. Search for an online or in-person course near you today!

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